![]() ![]() Only married partners engaged in it.Īfter the revolutionary year of 1972, with the release of The Flame and the Flower, every publisher in the industry tried to reinvent themselves as “sexier.” In 1973, Harlequin introduced the Presents line. ![]() Sex scenes were described with euphemisms. Up until then Mills and Boon sold its books in North America under the Romance line, which were sweet romances usually with nothing more explicit than passionate kisses and “I love you”s. Harlequin bought out Mills and Boon in 1971, creating one company with two names. Most of these were medical/nurse romances. ![]() In 1957 Harlequin purchased the North American rights to reproduce Mills and Boon’s vast library of books. They released a lot of pulp, including mysteries, westerns, historical fiction, and other genres. Harlequin mostly printed paperbacks of previously published works. came into existence after World War II in 1949. Meanwhile, across the pond in Canada, Harlequin Ltd. Although, they didn’t start focusing on “women’s” fiction (i.e. They are a UK-based enterprise whose history goes back to 1903. Mills & Boon is the old lady on the block when it comes to romances. Like all Harlequins, the Historical line has its roots in the Mills & Boon company. The History of Mills & Boon and Harlequin ![]()
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